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Full Description
The 7 th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business.
This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications.
Contents
CHAPTER 1 Introduction to Economic Decision Making 1
SECTION IDecisions within Firms 25
CHAPTER 2 Optimal Decisions Using Marginal Analysis 27
CHAPTER 3 Demand Analysis and Optimal Pricing 77
CHAPTER 4 Estimating and Forecasting Demand 128
CHAPTER 5 Production 190
CHAPTER 6 Cost Analysis 226
SECTION II: Competing within Markets 281
CHAPTER 7 Perfect Competition 283
CHAPTER 8 Monopoly 319
CHAPTER 9 Oligopoly 349
CHAPTER 10 Game Theory and Competitive Strategy 397
CHAPTER 11 Regulation, Public Goods, and Benefit-Cost Analysis 446
SECTION III: Decision-Making Applications 497
CHAPTER 12 Decision Making under Uncertainty 499
CHAPTER 13 The Value of Information 541
CHAPTER 14 Asymmetric Information and Organizational Design 581
CHAPTER 15 Bargaining and Negotiation 630
CHAPTER 16 Auctions and Competitive Bidding 668
CHAPTER 17 Linear Programming 707
Answers to Odd-Numbered Questions
www.wiley.com/college/samuelson
Index 751
