Full Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Contents
Preface.
List of Abbreviations and Acronyms.
1. Managing in the Electronic and Digital Media.
2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships.
3. Ethics of Management.
4. Theories of Management.
5. Financial Management.
6. Managing Personnel.
7. Audiences and Audience Research.
8. Content: Strategy and Distribution.
9. Marketing.
10. News and News Management.
11. Regulatory Influences on Media Management.
12. Technology Influences on Media Management.
13. Social Media Influences on Media Management.
Glossary of Key Terms.
Index.
