Business Model Innovation : Strategic and Organizational Issues for Established Firms (Elements in Business Strategy)

Markides, Constantinos

Cambridge University Press（2023/06発売）

Cambridge University Press（2023/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 75 p.
• 言語 ENG
• 商品コード 9781108995054
• DDC分類 658.4012

Full Description

Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation - such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Contents

1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.