- ホーム
- > 洋書
- > 英文書
- > Juvenile Grades 7-9
Full Description
This second edition for Cambridge O Level Commerce syllabus (7100) is thoroughly updated for first examination from 2018. Written by an experienced author in an engaging and accessible style this Coursebook provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.
Contents
Introduction; Topic 1. Production: 1. Chain of production; 2. Specialisation and division of labour; 3. Commerce; 4. Relationship between industry, commerce and direct services; Topic 2. Retail trade: 5. Role of the retailer in the chain of distribution; 6. Types of retailer; 7. Large-scale and small-scale retailing; 8. Selling techniques and methods, and the implications of e-commerce; 9. Trends in retailing; Topic 3. Consumer credit: 10. Use of credit; 11. Types of credit; Topic 4. Wholesale trade: 12. Role of the wholesaler in the chain of distribution; 13. Functions and services of the wholesaler; 14. Intermediaries in the wholesale trade; Topic 5. Documents of trade: 15. Documents of home trade; 16. Terms of payment; Topic 6. International trade: 17. Importance of international trade; 18. Balance of trade and balance of payments; 19. Customs authorities; 20. Free trade, trading blocs and protectionism; 21. Difficulties faced by exporters and importers; Topic 7. Advertising: 22. Role of advertising; 23. Advertising media; 24. Methods of appeal (devices); 25. Sales promotion; 26. Trends in advertising; Topic 8. Communications: 27. Importance of communications in trade and the global market; 28. Methods of communications; 29. Postal services; 30. Trends in communications; Topic 9. Transport: 31. Transportation; 32. Containerisation; 33. International transport - ports and airports; 34. Transport documents; 35. Developments and trends in transportation; Topic 10. Warehousing: 36. Role of warehousing; 37. Types of warehouse; Topic 11. Insurance: 38. Purposes of insurance; 39. Business and personal risks; 40. Insurance principles; 41. Effecting insurance cover; 42. Statistical basis of insurance; 43. Effecting a claim; Topic 12. Banking: 44. Banking services; 45. Means of payment for home and international trade activities; 46. Trends in banking; Topic 13. The Business Unit: 47. Location of a business; 48. Public and private sectors; 49. Main forms of business organisations in the private sector; 50. Franchises; 51. Multinationals; Topic 14. Finance: 52. Sources of finance; 53. Finance for commercial activity; 54. Improving commercial performance; Topic 15. Changing Environment of Commerce: 55. Commercial activity and the external environment; 56. Commercial and environmental effects of e-commerce; 57. Commerce and the environment; 58. Consumer protection; Examination Guidance; Answers; Glossary; Index.
