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Full Description
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills
Contents
Chapter 1: Practicing Entrepreneurship
Chapter 2: Activating an Entrepreneurial Mindset
Chapter 3: Creating and Recognizing New Opportunities
Chapter 4: Using Design Thinking
Chapter 5: Building Business Models
Chapter 6: Developing Your Customers
Chapter 7: Testing and Experimenting With New Ideas
Chapter 8: Developing Networks and Building Teams
Chapter 9: Creating Revenue Models
Chapter 10: Planning for Entrepreneurs
Chapter 11: Anticipating Failure
Chapter 12: Bootstrapping and Crowdfunding for Resources
Chapter 13: Financing for Startups
Chapter 14: Navigating Legal and IP Issues
Chapter 15: Engaging Customers Through Marketing
Chapter 16: Supporting Social Entrepreneurship
