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Full Description
Mission-driven ventures have the power to change the world and solve today's most pressing social problems. Social Entrepreneurship equips students with the theories, models, tools, and templates they need to generate ideas and shape opportunities into impactful social enterprises. Author Carole Carlson uses a variety of real-world examples, cases, and profiles to illustrate how entrepreneurs around the world are changing their communities. Exercises allow students to practice developing their entrepreneurial skillset as they learn the fundamentals of structuring, financing, marketing, and scaling social ventures. Whatever social cause your students are passionate about, they will find Social Entrepreneurship a vital resource for making their vision a reality.
Contents
Chapter 1: Social Entrepreneurship and Leadership
Chapter 2: Innovation and Idea Generation
Chapter 3: Shaping Social Venture Opportunities
Chapter 4: Building Social Impact Teams and Ecosystem
Chapter 5: Creating Alignment and Measuring Impact
Chapter 6: Legal Structures and Financial Plans for Social Ventures
Chapter 7: Scaling and Expansion
Chapter 8: Entrepreneurial Operations and Marketing
Chapter 9: Business Plans and Pitches for Social Ventures
Chapter 10: Social Entrepreneurship in a Global Context
