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Full Description
This book highlights the pressing issue of marketplace accessibility for over a billion people worldwide living with disabilities—a number that is expected to grow due to aging demographics. Despite this significant population, our societies and marketplaces remain predominantly designed for the non-disabled.
This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that often exclude, stigmatize, and disempower individuals with disabilities. By interrogating these barriers and ableist practices, the book aims to inspire scholars and practitioners to take responsibility for creating transformative, inclusive markets. Ultimately, it advocates for a future where marketplaces are 'enabling' rather than 'disabling.'
This book will be beneficial for students, researchers and practitioners in marketing, disability studies, and social policy. This book will also appeal to those interested in social justice and inclusive design. It contributes to the broad subject areas of marketing, accessibility, and equity, offering valuable insights for fostering inclusive and empowering marketplaces.
The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Contents
Introduction: The disabling marketplace: towards a conceptualisation 1. Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability 2. Conceptualising the (dis)abling marketplace through value creation and destruction 3. Exploring the higher education experiences of students living with disabilities: an online MBA case study 4. The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives 5. Disability and well-being: towards a Capability Approach for marketplace access 6. Aneuploidy
