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Full Description
Project Stakeholder Engagement provides concepts and frameworks that can help the reader gain insights into a project's stakeholders, and how to engage them. It also gives suggestions for how to identify and understand stakeholders, and how to create an engagement plan with communication and other activities.
Readers will gain essential skills to drive project success by learning to systematically analyse stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practising project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It's particularly relevant for courses in project management, project stakeholder engagement, and value creation.
Supporting materials include PowerPoint slides summarizing key frameworks and an instructor's manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book's principles.
Contents
1. Stakeholder engagement: A key to good project management 2. The stakeholder concept: Origin and development 3. The basic elements 4. Who are the stakeholders? 5. Will the stakeholder contribute? 6. Which stakeholders should you prioritize? 7. Sources of information about stakeholders 8. Stakeholder engagement 9. Communication efforts 10. The engagement plan 11. Complex, but can be learnt
