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Full Description
Project Stakeholder Engagement provides concepts and frameworks which can help the reader get insights on the project's stakeholders, and how to engage them. It also gives suggestions for how to identify and understand the stakeholders, and how to create an engagement plan with communication and other activities.
Readers will gain essential skills to drive project success by learning to systematically analyze stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practicing project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It's particularly relevant for courses in project management, project stakeholder engagement, and value creation.
Supporting materials include PowerPoint slides summarizing key frameworks and an instructor's manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book's principles.
Contents
1. Stakeholder engagement - a key to good project management. 2. The stakeholder concept - origin and development. 3. The basic elements of projects and stakeholder engagement. 4. Who are the stakeholders? 5. Will the stakeholder contribute? 6. Which stakeholders should you prioritize? 7. Sources of information about stakeholders. 8. Stakeholder engagement. 9. Communication efforts. 10. The engagement plan. 11. Complex, but can be learnt.
