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Full Description
AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious.
Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint - from onboarding and data exchange to content creation and customer service - and why doing so is essential for adoption and long-term loyalty.
Contents
Section 1: Understanding the AI Landscape from the Consumer Perspective. 1. The AI Trust Gap. 2. The Consumer Pain Points with AI. 3. The Opportunities for Growth. 4. Consumer Touchpoints and Comfort Zones. 5. AI Adoption Propellers. 6. The Gender Divide in AI Adoption. 7. Building Trust - The Human Foundations of AI Adoption. 8. The Reallocation Effect - How AI Re-Writes the Media Rules. 9. What's Next for Brand Marketing Teams. Section 2: The Evolving Landscape of AI in Marketing: Insights from Senior Business Leaders on Best Practices, Challenges and the Future. 10. Inside Today's AI Marketing Landscape. 11. Challenges in AI Implementation. 12. Solutions and Best Practices. 13. The Future of Marketing - AI, Creativity and Human Connection. Conclusion. Epilogue.
