Full Description
This book critically analyses various policies and perspectives relating to immunization over the last half a century and reflects on the lessons and best practices. It explores the political economy of immunization in the wake of the COVID-19 pandemic, a mass reckoning on the preparedness for a health emergency, based on planning and strategy of allocating resources— monetary, infrastructure, and manpower.
This transdisciplinary volume is framed through a large gamut of immunization perspectives, including the importance of policy formulation, and programme implementation. It illuminates the role of social and behaviour change communication in demand generation and the importance of mainstreaming vaccine hesitant families and communities. Supply chain management, logistics, and the role and scope of digital technology are other areas of discussion. It also addresses human rights issues in war zones and the need for equity in immunization to reach out to vulnerable communities, especially women and children.
This book will be useful to students and faculty of public health schools, people engaged in public health programme implementation, especially in immunization across the globe encompassing policy-makers, programme implementers, monitoring and evaluation personnel, behaviour change professionals, frontline workers, UN organizations like WHO, UNICEF, World Bank, donor organizations among others including CSOs and NGOs.
Contents
List of Figures x List of Tables xi Foreword xii PART A Immunization: Evolution, Present State, Challenges, and Opportunities 1 1 Immunization in a Global Context: Tracing 50 Years of Growth, Challenges, Opportunities, and Public Health Impact 3 2 Diseases Eradication, Elimination, and Control: The Success Story of Smallpox Eradication 33 3 Partners in Setting Joint Agendas in Synergizing Immunization Efforts: The Role of the UN, Donors, and Governments 51 4 The India Story on Immunization 69 5 Routine Immunization—Various Phases and Campaigns Including IMI 01-05—The Indian Experience 83 6 New Vaccines and Life-Course Vaccination—The Way Forward 102 7 Technological Forays into Digital Management of Immunization 113 PART B Issues That Need Addressing 127 8 Vaccine Hesitancy—Reality or Myth? Lessons Learnt, Case Studies, and Way Forward 129 9 Understanding Anti-Vaccine Discourse—Its Evolution, Issues, and Varying Perspectives 147 10 AEFI Situations: The Current Scenario and Strategies for Strengthening Pharmacovigilance Systems 171 PART C Demand Generation 189 11 Advocacy, Communication, and Social Mobilization— At the Heart of a Successful Immunization Programme 191 12 IEC and Social Behaviour Change Communication- Conceptual Framework, Best Practices, and Case Studies 217 13 Social Marketing Approach in Health Sector—Brand Positioning of Immunization 235 14 Risk Communication—An Interdisciplinary Approach to Handling Crisis in the Immunization Domain 255 15 Emerging Role and Scope for Social Influencers in Building Demand Generation 275 PART D The Way Forward 295 16 Capacity Building of Frontline Workers and IEC/ SBCC Teams—Imperatives for Continual Training and Development 297 17 Agenda for Tomorrow 320 Index 333
