Full Description
This collection advances research on multimodality in digital communication with a focus on social media in the French context.
The volume brings together perspectives from scholars across disciplines toward bridging social semiotics, as informed by Systemic Functional Linguistics, with French linguistics and discourse analysis, using examples from digital communication as a focal point. Chapters explore different genres and communicative modes, from online scientific writing to video games to news reporting, as well as different multimodal configurations, from text/image and speech/gesture to emergent digital repertoires such as emoji, avatars, and memes. The volume additionally offers insights into the online multimodal construal of hallmarks of French society and culture. Taken together, the book offers a window into the wide body of French linguistic scholarship that has otherwise been little seen in the English language market, while also bringing social semiotic theory, little known in the French context, into the spotlight.
This book will be of interest to students and scholars in multimodality, digital communication, semiotics, discourse analysis, and media and cultural studies.
Contents
Foreward Sumin Zhao, 1.Introduction: Approaching multimodality and digital communication across theoretical, disciplinary and cultural boundaries Fiona Rossette-Crake, 2.Figures and legends in the scientific research article. A comparison of 1922 and 2022, before and during the computer age David Banks, 3.Performing doctoral research: A multimodal analysis of "Ma Thèse en 180 secondesˮ presentations Elizabeth Rowley Jolivet, 4.Question sequences and their gestural correlates in French and English TED talks Michele Cardo and Agnès Celle, 5.Avatars, cursors and controllers: A conversation and multimodal analysis of video game interaction Biagio Ursi, 6.Implied Meaning in Interface Icons: A Framework for Digital Visual InteractionTaulant Salihi, 7.The role of emojis in argumentation: examples in written debates in the digital context of Discord Pierre Halté, 8.When a headline triggers a click: the plurisemioticity of clickbait on French news websites Stéphane Patin, 9.Folding Frenchness into food discourse at Paris's most Instagrammable café Erin McInerney, 10.Negotiating between authenticity and objectivity within social media video: the example of a French news influencer Fiona Rossette-Crake, 11.Reinventing authenticity in the fashion industry: social media "behind-the-scenes" narratives Eleni Mouratidou, 12.Algerian and Cypriot fashion cultures: re-writing fashion heritage in the postcolonial social media era Maria Ida De Ioanni, 13.Connected intermusicality: a semiodiscursive analysis of political engagement in the socio-digital context of TikTok Justine Simon, 14.A socio-anthropological approach to the semiotic structure of memes: a case study of Ukrainian war memes Oksana Lychkovska-Nebot, Index
