Digital Technology in Management Education : Asian Approaches to Building Employable Skills

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Digital Technology in Management Education : Asian Approaches to Building Employable Skills

Huang, Yu-Ting (EDT)/ Zhu, Ying (EDT)

ウェブストア価格 ¥44,492（本体¥40,448）
Routledge（2026/02発売）
外貨定価 US$ 200.00
ポイント 404pt

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製本 Hardcover:ハードカバー版／ページ数 190 p.
言語 ENG
商品コード 9781041120469
DDC分類 650.071

Full Description

This book explores how different business schools in Asian countries are utilizing digital technologies and artificial intelligence (AI) in their programmes.

It looks at the challenges and opportunities of how business schools may achieve evidence-based programme development. Looking at business education in Asian countries such as Singapore, China, Taiwan, and Macau, the book then provides examples of how business schools are adopting AI and digital technology in curriculum reform and enhancing industry-academic integrated education. The book also looks at how schools may improve their students' digital literacy and AI competency.

This edited volume will interest policy makers, business education providers, and professionals engaged in industry-academic integration.

Chapter 1: Introduction

Yu-Ting Huang and Ying Zhu

Chapter 2: Challenges and Opportunities of Adopting Digital Technology for Curriculum Reform

Yi-min Li

Chapter 3: Research on Digital Technology Integration in Tourism Marketing Education: A Practical Approach

Ping-Tsan Ho

Chapter 4: The Application Status and Prospects of Artificial Intelligence in Tourism Education in China

Wenjie Xiao, Yi Liu, and Jigang Bao

Chapter 5: Singapore's Spiral Laboratory of AI Futures: Business Education in an Age of Thresholds (2026-2046)

Mark King

Chapter 6: Co-Creation in Modern Business Education in Macau: Digital Technology and AI-based Innovative Practices in Agentic Marketing, E-Commerce and Decision Analysis

Caleb Huanyong Chen, Helmond Hio Nam Io, and Chunsheng Li

Chapter 7: AI Talent Cultivation and TRAM Impact in Business Education and Academia-Industry Collaboration

Peter J. Sher, Yi-Fang Chiang, Ting-Ting Chen

Chapter 8: New Thinking of Flipping the Classroom: Effects on Students' Concentration and Learning Outcomes by Applying ZUVIO and Monica AI to Support Differentiated Teaching

Shu-Ling Lin and Liang-Chih Liu

Chapter 9: Forging Future-Ready Business Leaders: Interplay Between Self-Efficacy, AI Anxiety, and Self-Perceived Employability

Alexis P.I. Goh

Chapter 10: Conclusion

Ying Zhu and Yu-Ting Huang