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Full Description
This innovative and timely book critically explores ethical and governance issues and debates relating to the use of AI in the hospitality and tourism industries.
The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. Recent innovations, particularly in generative AI applications such as chatbots, content creation, and predictive analytics, have revolutionized how services are delivered and experienced. However, these advancements come with ethical challenges, including: privacy concerns in personalized marketing, biases in decision-making algorithms, the lack of transparency in AI-driven processes, issues of equity, diversity, and inclusion (EDI) and disparities and perpetuate systemic biases. The book aims to help businesses, researchers, and policymakers tackle these challenges and adopt responsible AI practices.
This important and topical volume offers academics, researchers, and policymakers an interdisciplinary exploration of ethical complexities of AI in the tourism and hospitality industries and strategies to foster inclusivity and mitigate these issues.
Contents
1. Introduction: Ethics of AI in Hospitality and Tourism and Strategic Research Agenda. 2. Organizational Alignment and AI Ethics in Tourism. 3. DEI and AI in Hospitality Employment Practices: Ethical Considerations in terms of Diversity, Equity and Inclusion in Al-Powered Hiring and Workforce Transformation. 4. Corporate Digital Responsibility in Tourism and Hospitality: Ethical Challenges and Strategies for AI Implementation. 5. Responsible AI Governance in Tourism. 6. Linking Explainable AI and Responsible AI in Hospitality and Tourism. 7. Generative AI for Content Creation: Opportunities and Ethical Concerns. 8. Ethical Design of AI Systems, Perceived Trustworthiness, Customer Trust, And Brand Commitment: The Case of Airline Passengers. 9. Algorithmic Bias and Equity in AI Applications for Tourism and Hospitality. 10. AI, Ethics, and the SDGs: Are We Innovating Sustainably in the Tourism and Hospitality Industry?
