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Full Description
This volume explores the intersection of political history and consumption history by conceptualizing the "politics of consumption" as a discursive process in which consumers and acts of consumption are framed and politicized by state- and market-driven actors for broader societal objectives. Drawing on a diverse range of case studies from the North Atlantic world between the early nineteenth century and the 1980s, the authors examine how power dynamics shape consumption practices, regulation, and discourse. The contributions in this study address key themes such as municipal governance of food markets, consumer citizenship in political debates, the nationalist framing of commodities, anti-imperial sartorial practices, and the rhetoric of consumer austerity during economic crises. By situating consumption within the communicative space of political ideologies, the volume highlights how discourses around consumption not only reflect but also actively construct social hierarchies, national identities, and economic policies. Ultimately, the study underscores the necessity of integrating discursive approaches with material analyses to deepen our historical understanding of the politicization of consumption.
This book will appeal to students, researchers and scholars of political history, consumption studies, and cultural history.
The chapters in this book were originally published as a special issue of History of Retailing and Consumption.
Contents
Introduction: The politics of consumption as discursive space: structures, actors, and interactions in the modern age 1. 'The people, too, can be consumers': debating French consumer citizenship in the 'Age of Revolution' (c. 1830-c. 1848) 2. Steering the free market through a food crisis? Fiscal policy and meat consumption in Brussels during the 1840s 3. Sons of our race! Help your motherland! Buy Italian! Italian propaganda through food ads among Italian American ethnic communities at the turn of the century 4. Fashion victims and patriotic consumers: clothing consumption and its political and gendered issues in Lebanon during the French Mandate 5. Against the dictatorship of rationality. Austerity and consumption in Italy during the seventies
