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Full Description
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs. Based on cutting edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness as well as offer practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services. This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
Contents
1.Consumer Trends in the Mid-2020s - Implications for the Tourism Industry.
2.Transformative Experiences in Tourism and the Process of Tourists' Transformation.
3.Perceived Authenticity and Consumer Responses in a Non-immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi.
4.Convergence or Divergence? The Impact of the Digital Ecosystem of Tourism on Tourist Behavior.
5.Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay.
6.Challenges of Consumer-based Health Tourism Market Segmentation: Towards Tourists' Emotions.
7.The Evolving Needs and Expectations of Leisure Tourists in Rural Areas.
8.Tourist Motivations and Sustainable Tourism Goals — A New Approach.
9.Health Without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors.
10.The Portrait of Family (with Children) Customers as the Most Loyal Buyers of Travel Agency Services.
11.Contribution of the Persona Tool to Customer Insight in Tourism - the Case of Gen Z, Y, X, and Baby Boomers Buyers of Package Holidays.
12.Women vs Men Tourists: New Trends in Gender Diversity Context.
13.Drive the Purchase Intentions of Generation X and Z Tourists Through Marketing Activities.
14.Ready for the Holidays: Differences by Age and Gender for People Without and With Disabilities.
15.Transformational Experiences of Adventure Tourists with Disabilities - A Polish Perspective.
16.Polish Gays and Lesbians' Expectations of Tourism: Insights into Tourist Behavior.
17.Profiles of Wine Tourists: A Case Study of Poland and Spain.
18.Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens from the Cross-border Region.
