- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world's fastest-growing economies.
The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry.
Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential.
Contents
CHAPTER 1: MARKET CATEGORIES CHAPTER 2: THE VUCA FRAMEWORK CHAPTER 3: SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS CHAPTER 4: EMERGING MARKET MACROECONOMICS AND ANALYSIS CHAPTER 5: EMERGING MARKET CONSUMERS CHAPTER 6: MARKET ENTRY MODES CHAPTER 7. FORMULATING VISION AND MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS CHAPTER 9: SUPPLY CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS CHAPTER 10: LEGAL COMPLEXITY IN EMERGING MARKETS CHAPTER 11: HUMAN RESOURCES AND TALENT MANAGEMENT IN EMERGING MARKETS CHAPTER 12: FINANCING, FUNDRAISING, AND INVESTMENT IN EMERGING MARKETS CHAPTER 13: TRENDS AND OPPORTUNITIES IN EMERGING MARKETS APPENDIX
