Full Description
Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government and market by aligning their complementary strengths.
Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one's professional work.
This book will be of great interest to researchers, academics and professionals in communication studies, public relations, organizational communication, governance, public policy and administration, political science, sociology and business and management studies.
Contents
List of Figures. List of Tables. Foreword. Acknowledgements. 1. Strategic Communication in Building Social Impact Partnerships 2. Social Impact Triad: Civil Society, Government and Market 3. Strategic Partnership and Multi-Stakeholder Engagement 4. Understanding People-Centric Impact 5. Social Impact Communication 6. Building Evidence based Communication Strategy 7. Storytelling Techniques for Impactful Strategic Communication 8. Hands on Skills in Strategic Communication. Index.
