Engaging Employees through Strategic Communication : Skills, Strategies, and Tactics （2ND）

Dollins, Mark/ Stemmle, Jon

Routledge（2026/03発売）

• 製本 Hardcover:ハードカバー版／ページ数 302 p.
• 言語 ENG
• 商品コード 9781041048312

Full Description

The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.

The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns. This second edition's updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications.

This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate and employee communication.

New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.

Contents

1. Defining Employee Communication and its History 2. What Makes Employee Communication Strategic? 3. Employee Communication Measurement 4. Change Communications 5. Influences On Employee Communication 6. Ethics and Employee Communication 7. Internal Audience Segmentation 8. Storytelling 9. Channel Auditing, Assessment and Actions 10. The Evolution of Employee Communication to Employee Engagement 11. Beyond Change: Other Employee Communication Roles 12. Competencies For Employee Communication 13. Executive Communication 14. Crisis Communication 15. Artificial Intelligence and Employee Communication