Extended Reality and the Fashion Industry : Driving Engagement through Immersive Experience (Routledge Studies in the Fashion Industry)

個数：

予約
ポイントキャンペーン

Extended Reality and the Fashion Industry : Driving Engagement through Immersive Experience (Routledge Studies in the Fashion Industry)

Plume, Cherniece J./ Sun, Haoye/ Murtaza, Soomal

ウェブストア価格 ¥16,146（本体¥14,679）
Routledge（2026/04発売）
外貨定価 US$ 73.99
【ウェブストア限定】洋書・洋古書ポイント5倍対象商品（～2/28）
ポイント 730pt

現在予約受付中です。出版後の入荷・発送となります。
（重要：表示されている発売日は予定となり、発売が延期、中止、生産限定品で商品確保ができないなどの理由により、ご注文をお取消しさせていただく場合がございます。予めご了承ください。）

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 136 p.
言語 ENG
商品コード 9781041017752

Full Description

Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.

By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.

Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.

1: The Immersive Shift: Introducing Extended Reality in Fashion 2: The Historical Evolution of Fashion Technology 3: Extended Reality and the Fashion Consumer: Engagement, Emotion, and Behaviour in Immersive Contexts 4: Immersive Experiences in Fashion 5: Challenges and Barriers to XR Adoption in Fashion 6: Immersive Fashion Practices: Current Trends, Use Cases and Industry Insights 7: The Future of XR in Fashion: The Five Pillars Shaping Fashion's Immersive Future