Full Description
The fifth edition of Cultural Anthropology: Global Forces, Local Lives offers a clear and readable introduction to the field of cultural anthropology, with a special focus on how digital technologies and social media function as prime global forces that are nevertheless used, adapted, transformed, or ignored by people in their everyday local lives.
This thoroughly modern textbook challenges traditional views of anthropology by positioning it as uniquely qualified to analyze our tech-enhanced social world, exploring the "myth and mess" of digital life through ethnographic case studies spanning diverse global contexts. This updated fifth edition offers significant enhancements including a new chapter on applied anthropology, expanded coverage of gender studies, four new extended case studies, and fresh ethnographic examples featuring digital phenomena like Facebook in Turkey, hashtag activism, and COVID-19 responses in Bhutan.
Cultural Anthropology: Global Forces, Local Lives is ideal for undergraduate students in anthropology and related social sciences, as well as researchers interested in the cultural dimensions of technology, globalization, and contemporary social movements.
Contents
Introduction 1. Understanding anthropology 2. Understanding and studying culture 3. History and theory of cultural anthropology 4. Language and social relations Seeing culture as a whole #1: Blogging about war in Lebanon 5. Sex and gender 6. Race and ethnicity 7. Applied anthropology 8. Health, illness, body, and culture Seeing culture as a whole #2: Gender, body, and personhood in Mapuche shamans 9. Economics: humans, nature, and society 10. Kinship and non-kin groups: being, becoming, and social organization 11. Politics: social order and social control 12. Religion: relating to the nonhuman world Seeing culture as a whole #3: Pilgrimage, politics, and purchasing in Malaysian Islam 13. Cultural dynamics: tradition and change 14. Colonialism and the origin of globalization 15. The search for political order and identity in the twenty-first century 16.The struggle for economic independence and prosperity in the twenty-first century: development, neoliberalism, and (de)globalization 17. Cultural survival and revival in the twenty-first century Seeing culture as a whole #4: Culture, colonialism, nationalism, neoliberalism, and competing indigeneities in India
