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Full Description
Innovation is often celebrated as the cornerstone of progress, shaping industries, advancing technology, and transforming societies. But at its core, innovation is deeply human—a complex interplay of creativity, motivation, risk-taking, and psychological insight. In this book, the author explores this often-overlooked dimension, providing a groundbreaking framework that integrates psychology into the study of innovation.This book delves into the mental and social dynamics that drive creativity and diffusion, highlighting how our cognitive and emotional processes influence the acceptance and success of new ideas. From understanding the risks of cognitive biases to exploring the role of imagination, motivation, and social norms, it offers a holistic perspective that redefines innovation as more than an economic or technical phenomenon.Whether you're a business leader, researcher, or simply curious about the forces shaping our world, this book offers practical insights and tools to foster creativity and navigate the complex landscape of modern innovation.
