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Full Description
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.
This 4th edition:
• Includes practical activities and case studies to help you gain essential skills and understand the challenges involved in creating a new business venture
• Covers theoretical concepts and the latest research findings to develop a deeper understanding of entrepreneurship
• Examines contrasting critical and historical perspectives on entrepreneurship and encourages debate
• Features a strong focus on the United Nations Sustainable Development Goals (SDGs)
Essential reading for students taking modules in Entrepreneurship, New Venture Creation or Small Business at undergraduate and postgraduate level.
Contents
Chapter 1. Introduction
Chapter 2. Varieties of Entrepreneurship
PART I Entrepreneurship in Practice
Chapter 3. Visions: Creating New Ventures
Chapter 4. Opportunities: Nurturing Creativity and Innovation
Chapter 5. People: Leading Teams and Networks
Chapter 6. Markets: Understanding Customers and Competitors
Chapter 7. Operations: Implementing Technologies, Processes and Controls
Chapter 8. Accounts: Interpreting Financial Performance
Chapter 9. Finances: Raising Capital for New Ventures
PART II Perspectives on Entrepreneurship
Chapter 10. Research Matters: Introduction and Overview
Chapter 11. Individual Perspectives: Beyond the 'Heroic' Entrepreneur
Chapter 12. Social Perspectives: Understanding People and Places
Chapter 13. Economic Perspectives: Influences and Impacts
Chapter 14. Historical Perspectives: The 'Long View'
Chapter 15. Political Perspectives: From Policy to Practice
Chapter 16. Reflections: Entrepreneurial Learning
