Full Description
In this focused and practical guide, Patrick J. Holladay provides a comprehensive approach to education, teaching, learning, pedagogical approaches and curriculum development for agritourism.
Teaching Agritourism is an essential toolkit for developing teaching strategies, as well as a resource for understanding agritourism development. It integrates pedagogy, theory and practice to provide a detailed analysis of all aspects of agritourism. Chapters use real-world case studies to examine key areas such as agritourism planning, marketing risk management, sustainability and technology. Holladay discusses a wide range of activities such as farm stays, farmers markets and direct-to-consumer sales and showcases insights into the future development of agritourism.
Providing comprehensive curriculum development guides and practical tools, this insightful book is an excellent resource for scholars in agritourism, agricultural studies, and tourism. Practitioners, destination marketing organizations, economic development associations, and governmental tourism agencies will also find the book useful for future strategic planning.
Contents
Contents
Preface
1 Introduction to Teaching Agritourism
2 Agritourism assessment
3 Visitor expectations
4 Business management
5 Legal aspects
6 Marketing and promotion
7 Strategic planning
8 Technology
9 Sustainable agritourism
Appendix: additional resources
References
