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Full Description
Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures.
Providing crucial insight from highly regarded business professionals, this innovative book offers an illustrative guide to aid practitioners in the following:
Designing and evaluating business research on its reliability, validity, and rigour.
Understanding the utilization of data and digital technologies in research projects.
Fully grasping research terminology and employing a succinct research template in practical contexts.
How to Design and Develop a Business Research Project will be vital for business and management professionals seeking to further develop strategies and collaborative research skills within the sector. It will additionally be highly beneficial for academics striving to grasp the context and mindset of business and management research.
Contents
Contents: Preface 1. Introduction to How to Design and Develop a Business Research Project 2. Turtle template 3. The Head of the Turtle: research orientation and strategy 4. Body of knowledge 5. Leg 1: 5C framework 6. Leg 2: conceptual model 7. Leg 3: operationalization 8. Leg 4: research designs and methods 9. Tail: ethics and challenges 10. Data collection 11. Data analysis 12. Reporting and academic writing 13. Looking back to move forward Index
