Full Description
This book explores how intellectual property (IP) can be managed to create value and mitigate risk through alignment with business strategy. Drawing extensively on insights and best practices from leading IP professionals across industries, each chapter provides highly practical guidance for patent attorneys and IP counsel to develop effective strategies tailored to their organisations.
Key Features:
Bridges the gap between law, technology and business
Moves beyond academic theory to present accessible and actionable frameworks with many practical examples from different industries and sectors.
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Covers essential considerations in the daily practice of patent practitioners such as portfolio rightsizing, open source software, communicating with stakeholders and IP clauses in contracts
Featuring real-world examples and insights, Intellectual Property Strategy equips IP professionals, innovation managers and business executives with the tools necessary to make informed strategic decisions in an evolving technological and competitive landscape. This Practical Guide also serves as a valuable resource for students and scholars of intellectual property studies, business law and innovation policy.
Contents
Contents
Foreword
Preface
1 Introduction to IP strategy
PART I IP LICENSING
2 ARM
3 Nokia
4 IBM
5 Siemens
PART II PROTECTING PRODUCTS AND SERVICES WITH IP
6 Mitsubishi heavy industries
7 Norsk Hydro
8 Vodafone
9 Ocado
10 Multinational defense and security company
11 HP
PART III PHARMACEUTICALS
12 IP in biotech and pharma
PART IV SMES, STARTUPS AND RESEARCH CENTRES
13 Introduction to Part IV
14 Skeleton Technologies
15 ORCA Computing
16 Teranode Group
17 Non-profit research centres
PART V A WORD ON OPEN SOURCE SOFTWARE
18 OSS: Managing risks and benefits
PART VI WORKING WITH OUTSIDE COUNSEL
19 Partnering with purpose
PART VII IP NEEDS PSYCHOLOGY
20 The soft skills of IP strategy
PART VIII IP CLAUSES IN CONTRACTS
21 From boilerplates to bespoke: IP in contracts
Appendix
