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Full Description
This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.
Building on theories from John Stuart Mill, Alfred Marshall and Maurice Allais, Casson applies modern mathematical and linear programming techniques to solve key economic issues. He explores how entrepreneurs intermediate trade and appropriate profit through exploiting differences between wholesale and retail prices. Drawing from diverse alternative approaches to entrepreneurship, he presents a wide-ranging view of the field and identifies important avenues for future research. The book ultimately illustrates a novel entrepreneurship model that uses the connections between entrepreneurs, customers and producers to predict profit margins, price dispersions and the micro-structure of markets.
Providing clear insight into both the operation of the market process and the practical behaviour of entrepreneurs, Entrepreneurship and the Market Economy is an essential resource for academics and students across economics and business studies.
Contents
Contents
Preface and acknowledgements
PART I BASIC CONCEPTS
1 Introduction to Entrepreneurship and the Market Economy
2 Defining entrepreneurship
3 Coordination
PART II INSTITUTIONS OF ENTREPRENEURSHIP
4 The market as an institution
5 The firm as an institution
PART III FORMAL MODELLING OF ENTREPRENEURSHIP
6 An introduction to formal models of entrepreneurship
7 A systematic approach to modelling entrepreneurship
8 The distribution of income
9 Entrepreneurial strategy
PART IV ENTREPRENEURSHIP THEORY IN CONTEXT
10 Beyond competition: co-operation, collusion and agglomeration
PART V ENTREPRENEURSHIP THEORY IN PERSPECTIVE
11 The history of economic thought
12 Conclusions and policy implications
Appendix A1: Generalising Marshall's model of the market to
accommodate price dispersion
Appendix A2: Modelling entrepreneurship in a Marshallian context
Appendix A3: Alternative configurations of market linkages
Appendix A4: The contribution of Maurice Allais
