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Full Description
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
This innovative book examines the concept of 'smartness' in hospitality, an area that remains underexplored, particularly among small and medium-sized enterprises (SMEs). It moves away from the ambiguities around smartness, clarifying this as interconnected and interoperable systems within and between organizations, aiming to streamline operations and enhance value for all stakeholders.
With contributions from experts across technical and hospitality disciplines, this Research Agenda explores smart hospitality from its smart network foundations to hotel operations, customer service, marketing, strategic management, and decision-making perspectives. It bridges the gap between technical knowledge and practical application by providing insights into smart hospitality infrastructure and operations. Real-life examples are used to illustrate the potential of smart hospitality, showcasing automation and interoperability in action.
A Research Agenda for Smart Hospitality brings industry and academia together to foster innovation, address future challenges and set a research agenda for emerging scholars in smart hospitality. It is also a helpful book for tourism, smart services, strategic management and hotel operations management scholars more widely.
