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Full Description
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation.
Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation.
Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.
Contents
Contents
1 Introduction to A Research Agenda for Digital
Transformation 1
John Qi Dong and Peter C. Verhoef
PART I MULTIDISCIPLINARY PERSPECTIVES ON
DIGITAL TRANSFORMATION
2 A strategic innovation perspective on digital
transformation: the example of small and medium
enterprises 11
Thijs Broekhuizen, Dinh Khoi Nguyen and Nicolai
Etienne Fabian
3 A process-oriented perspective on digital
transformation 45
Jan vom Brocke, Manuel Weber and Gregor Kipping
4 A market-oriented perspective on digital transformation 69
P. K. Kannan and H. Alice Li
PART II CAPABILITIES AND RESOURCES OF DIGITAL
TRANSFORMATION
5 Data science in digital transformation 93
Jaap E. Wieringa
6 Retail platformization in digital transformation 131
Julian R. K. Wichmann and Werner J. Reinartz
7 Open innovation in digital transformation 165
Chee-Wee Tan and Bingqing Xiong
8 Supply chain and logistics in digital transformation 187
Ilke Bakir, Marjolein Aerts-Veenstra, Kees Jan
Roodbergen and A. Berfu Ünal
PART III IMPLEMENTATION AND IMPACT OF DIGITAL
TRANSFORMATION
9 Change management for digital transformation 227
Albert Boonstra
10 Cybersecurity management for digital transformation 257
Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine
11 Data analysis for digital transformation: the
example of willingness to share personal information 283
Christopher Schumacker, Felix Eggers, Peter C.
Verhoef and Peter Maas
12 Business ethics for digital transformation 331
Daniel Malan
