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Full Description
This book outlines the facets of the tourism industry, introduces tourism products and services and provides national and international examples. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.
The textbook covers all the topics common to most graduate courses in Tourism. While Section A intends to provide clarity and a strong foundation to students beginning their education in tourism, sections B and C form the core offering, providing a comprehensive look at the most important sub-sectors of the industry and focusing attention on the tourism industry of contemporary India. The final section outlines the issues confronting tourism and deliberates on the possibilities and opportunities that the future holds for the industry.
This book is the best entry point for any student enrolling for a tourism course, whether diploma, degree or post-graduate. It will also empower young professionals already employed in the tourism industry to get acquainted with the fundamentals of Tourism.
Contents
PART A: TOURISM - AN OVERVIEW 1. An Introduction to Tourism 2. Forms of Tourism 3. Demand and Supply in Tourism 4. Organisations in Tourism and Culture PART B: THE TOURISM BUSINESS 5. Destinations 6. Attractions
7. Accommodation 8. Travel and Tour Operations 9. Transportation 10. Marketing PART C: TOURISM IN INDIA
11. The Tourism Sector in India 12. Cultural Heritage of India 13. Natural Heritage of India 14. Tourism Business in India
15. Government Bodies in Indian Tourism PART D: TOWARDS THE FUTURE 16. Impacts of Tourism 17. Sustainable Development of Tourism 18. The Future of Tourism
