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Full Description
Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion industry. From revitalising unprotected crafts to integrating cultural symbols into modern apparel, the book provides a comprehensive look at how fashion can serve as a tool for preservation and progress.
Each chapter presents case studies and practical examples from India and the Middle East, ranging from using eco-friendly materials and zero-waste practices to empowering marginalised communities through craft. This book is designed to equip readers with actionable insights, showcasing how tradition and innovation can create a more sustainable and equitable future for fashion.
Drawing from a rich tapestry of interdisciplinary perspectives, Cultural Heritage in the Fashion Industry offers valuable insights for scholars of fashion and textiles, cultural studies, and anthropology in particular.
Contents
1. Innovating Heritage Sustainable and Ethical Fashion for the Future Part I: Tradition to Innovation in Cultural Crafts 2. Tradition to Innovation: A Qualitative Study of Traditional Lepcha Weaving of India for Documentation and Sustainable Livelihoods 3. From Wall to World: Documenting and Diversifying Sohrai Art 4. Mukke Ka Kaam: A Languishing Craft of Rajasthan 5. Preserving Khovar Tradition Art Through Fashion: The Role of Intangible Cultural Heritage in Contemporary Design Part II: Cultural Identity and Fashion 6. "Resisting Being Eaten": Appreciation or Appropriation of Cultural Heritage in the Making of Fashion 7. The Kufiyah: Between and Beyond Fashion, Activism, and Solidarity 8. Decency and Responsibility: Preserving Egyptian Tally Cloth Cultural Heritage and Protecting the Intellectual Property of Egyptian Artisans 9. Framing Cultural Memories as Picture Jewellery 10. Cultural Representation in Fashion Media: A Multidimensional Analysis of Diversity and Inclusivity Part III: Market Dynamics and Cultural Preservation 11. A Study on Market Acceptance of Sustainably Produced Aari Embroidery Artisanal Products 12. Toda: A Jeopardized Embroidery of Tamil Nadu 13. Bikaner Treasure of Museum Textile Antiquities:- A Source of Revelation for Fashion Designers 14. Textile Arts and Crafts: Consumer's Perspective Part IV: Sustainable Fashion and Design Innovation 15. Bhimal (Grewia Optiva) as Fashion Textile towards Promoting Environmental Sustainability 16. Sustainable Design in Apparel Manufacturing SMEs in Emerging Economies: Attitudes and Perceptions 17. Cultural Heritage and Transformation in Fashion Industry: Fostering, Preserving and Innovating
