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Full Description
This book analyses transparency as a primary requirement for successful corporate governance and emphasizes its importance in all activities. It also examines how transparency finds expression in communication processes in external relationships.
The volume demonstrates how external communication can be executed in a transparent and reliable way: for instance, a disclosure should enhance the stakeholders' trust in the firm's ability to satisfy their needs and improve their assent to the firm's mission. The book discusses the aims of the International Integrated Reporting Council (IIRC) towards contributing to a sustainable global economy through "integrating thinking", thereby acquainting resource providers with the connections among the most significant components of the firm and external stakeholders. It showcases the value of integrated reporting in the relationships between financial and non-financial performance, which are sometimes underestimated by directors and managers. It also provides guidelines on carrying out an integrated reporting process which breaks down long-term value creation strategies to day-to-day operational activities, with potential impacts—positive or negative—on stakeholders.
The book will be an important resource for academics and practitioners interested in the contents, modification, and dissemination of corporate communication. It will also be useful to students, researchers and teachers in the fields of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital and Online Media and Communication Technology. Additionally, the volume will appeal to professionals in the fields of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion.
Contents
Part I: Core Concepts - Insights, Ideals, and Impact 1. Corporate Communication and Sustainable Development - The linkage 2. Corporate Communication and Responsibility 3. Sustainable Development - The Current Focus 4. Corporate Social Responsibility - Strategic Communication 5. Emerging Issues in Corporate Communication 6. Integrated Reporting 7. International Integrated Reporting Council (IIRC) Framework to Value Reporting Foundation - The Shift 8. Communicating risks 9. Ethics in Integrated reporting 10. Conclusion - The Way forward Part II: Case Studies Case Study I: IKEA - Pioneering Sustainable Development through Responsible Corporate Communication Case Study II: Tata Group - Storytelling in CSR Case Study III: Apple's Strategic Corporate Social Responsibility (CSR) Reporting and Communication Case Study IV: Corporate Communication - The Volkswagen "Dieselgate" Scandal Case Study V: Positive Efforts of Integrated Reporting in Australia: CPA Australia Case Study VI: Ethics in Integrated Reporting: ABN AMRO (Netherlands) Case Study VII: Strategic Sustainable Communication: Oatly AB (Sweden) Case Study VIII: Tesco Accounting Fraud (2014) - Misrepresentation of Financial Health
