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Full Description
This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives.
The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever for innovation, and performance management. It then provides detailed case studies of how companies across diverse sectors, such as banking, shipping, and real estate, made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently, and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors, each containing a sample lesson plan, six discussion questions, suggested answers, and further readings.
A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.
Contents
Contents
Acknowledgements
Foreword
About the Editors
Lists of Contributors
List of Exhibits
1.Introduction
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
2. Corporate Entrepreneurship and Sustainability Performance
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
3. Legend Logistics Limited: Barging Into a New Decade of Sustainable Shipping with Digital Transformation
Sarah Lai-Yin Cheah and Luke Shineng Wu
4. Huawei: Facing the Green Intelligence Dilemma
Sarah Lai-Yin Cheah, Eric Tan Song Yi, and Joshua Ng Jun Zhi
5. Capitaland: The Road to Real Estate Net Zero
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
6. Nestlé: Serving up Sustainable Food
Sarah Lai-Yin Cheah, Eric Tan Song Yi, Joshua Ng Jun Zhi, and Luke Shineng Wu
7. United Overseas Bank: Empowering Enterprises to Grow
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
8. Allied Bank Limited: Deploying Generative Artificial Intelligence to Reinvent Banking Customer Experience in Pakistan
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
9. Uber: Navigating the Technology and Liability Maze
Sarah Lai-Yin Cheah, Nawazish Parwez, and Joshua Ng Jun Zhi
10. Conclusion
Sarah Lai-Yin Cheah and Joshua Ng Jun Zhi
