Full Description
This two-volume set offers an up-to-date exploration of Chinese social media through 26 research chapters approached from different theoretical and methodological perspectives within and beyond the field of media and communication studies.
The set aims to outline the current landscape of Chinese social media from insider, intercultural and interdisciplinary perspectives. Dedicated to research from insider perspectives, the first volume provides accounts of Chinese social media developments and sheds light on the logics of social media functioning in China, based on case studies and empirical analyses of platforms such as Xiaohongshu, WeChat and Douyin. The second volume brings together thirteen original chapters that together provide a panoramic view of Chinese social media through an intercultural and interdisciplinary lens. By examining these digital spaces from diverse cultural perspectives and across multiple academic disciplines, the book illuminates the complex dynamics at play in the Chinese digital landscape and their implications for global digital communication.
This set will be an essential read for scholars and university students of media and communication, social media and China studies, as well as industry professionals and anyone interested in Chinese social media.
Contents
Volume 1 1. Chinese Social Media Updated Part 1: Social Media (Re)Presentations 2. "Openly Sexy" but "Not to be Shared on WeChat Moments": A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu 3. The Affective Assemblage: China's Silver Wanghong in Douyin 4. Behind the Pink Dinosaurs: Studying Momo's Behaviour Under Anonymous but Discrete Groups Part 2: Prominent Chinese Social Media Phenomena 5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media 6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue 7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming 8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming 9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory Part 3: Personal Growth, Career Development and Industry Perspectives 10. Informal Language Learning through China's Social Media Platforms 11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study 12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals 13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media 14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED's R-SPACE Volume 2 1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media Part 1: Intercultural Perspectives 2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire 3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu 4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms 5. The Motivations Underlying Foreigners' Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory 6. "Our Malaysia, Sincerely Wish You Better and Better": The Local Chinese Identity Construction by "Malaysia Cousin" from Douyin: A Discourse-Historical Approach 7. Social Media Use and Online Political Participation: A Comparative Study of China and the USA Part 2: Interdisciplinary Perspectives 8. Big Data Analysis and Customer Engagement of Live Streaming in China 9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data 10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili 11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users 12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures 13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang's Death 14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao
