Creative Entrepreneurship : Building Your Creative Venture

個数：

Creative Entrepreneurship : Building Your Creative Venture

Reis, Jennifer A./ Segares, Marie/ Hartmann, Sara

ウェブストア価格 ¥44,492（本体¥40,448）
Routledge（2026/03発売）
外貨定価 US$ 200.00
ポイント 404pt

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製本 Hardcover:ハードカバー版／ページ数 244 p.
言語 ENG
商品コード 9781032962511
DDC分類 338.04

Full Description

Creative Entrepreneurship is an essential guide for artists, makers, and designers, offering practical tools and strategies to transform creative talents into successful business ventures.

This book provides a comprehensive, step-by-step roadmap for entrepreneurial success, tailored specifically for the creative industries. It covers essential topics such as opportunity recognition, market research, branding, financial management, and operational strategy. Each chapter is designed for hands-on application, featuring learning outcomes, actionable activities, and real-world case studies. By introducing classic business tools in an accessible and pragmatic way, this book bridges the gap between creativity and business, empowering readers to confidently navigate the entrepreneurial landscape. Additionally, it emphasizes the unique challenges and opportunities within the creative economy, ensuring relevance to artists, designers, and makers. Whether you are developing a new venture or refining an existing one, Creative Entrepreneurship equips you with the knowledge and skills to succeed.

Perfect for students and practitioners alike, this book is ideal for courses in arts entrepreneurship, creative industries, and professional practice.

Instructor resources, including slide decks, sample syllabi, and activities, provide a seamless teaching and learning experience.

Chapter 1 The Entrepreneurial Maker: An Introduction to Motivations and Concepts. Chapter 2 Venture Ideation and Market Research. Chapter 3 Strategy: Tools to Thrive in a Competitive Market. Chapter 4 Understanding Your End User: Ideal Clients, MVP/Prototyping/Market Testing, and Solving for Pain/Gain. Chapter 5 Crafting a Brand Identity, Marketing Your Work, and Distribution Channels. Chapter 6 Money Basics: Cost Analysis and Pricing Strategies. Chapter 7 Business Funding and Financial Statements. Chapter 8 Operations: Making Business Work. Chapter 9 Action and Business Planning. Chapter 10 Case Studies.