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Full Description
This insightful book discusses the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation, bringing readers up to speed with the challenges of managing a casino within the rapidly expanding gaming-leisure-tourism industry.
The fully revised second edition has been updated to include:
· New content on environmental, social and governance initiatives; suggested frameworks for integrated resorts; legal and governmental controls and regulations; marketing/promotions of casinos in integrated resorts; and the role of mathematics in table and slot management.
· New material discussing the impact of the COVID-19 pandemic on casino operations.
· Updates on problem gambling prevalence rates and new casino developments in Asia Pacific.
· New case studies and examples throughout, including those from the USA and Asia Pacific, presenting the reader with some of the real-life issues and debates facing the industry.
Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will also be an essential resource for students and academics of hospitality, leisure, casino management and hotel management.
Contents
1.Introduction 2.History of Gambling, Casinos and Modern Integrated Resorts 3.The Role of the Casino in an Integrated Resort 4.Psychology of Gambling and Casino Gaming 5.Casino Floor Design, Servicescape, Service Quality and Structure 6.Basic Casino Operation Concepts 7.Marketing Casino Gaming 8.Environmental, Social and Governance Impact of Integrated Resorts
