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Full Description
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
The integration of agile sustainable practices, which include increasing responsiveness, effectiveness and adaptability in procedures and decision-making, is not just a smart strategic move, but is essential for organisations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today's economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.
Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.
Contents
Introduction Part 1 - Sustainable Marketing 1. Evaluating Emerging Circular Economy Business Models: A Study on the Suitability for Luxury Brands 2. Nudging Children towards a Sustainable Toy Story 3. Consumer Persona Impact: Branding and Individuality in FMCG Buying - Pre & Post COVID for Sustainable Business 4. Adoption of Blockchain in Supply Chain Management in Retail Sector 5. Sustainable green strategies for Luxury Brands: A way to achieve sustainable competitive advantage 6. Factors Influencing E-Purchase Intention in Domestic Tourism: An S-O-R Framework Perspective 7. Behavioural Segmentation in the light of Telecom Industry using Cluster Analysis: Evidence from India Part 2 - Sustainable HR 8. Moderating Role of Sustainable HR practices and Commitment in Stress-Presenteeism Nexus 9. Unveiling how socially responsible Human Resource Management enhances Digital Corporate Social Responsibility: Moderating role of Green Finance 10. Sustainable Engagement: Unveiling the Interplay between Green Initiatives, Employee Engagement, and Job Satisfaction 11. Strategic Human Resource Management (SHRM) - A Comprehensive Tool for Organizational Performance (OP) 12. Business Agility, What Next? - A Theoretical Appraisal 13. Common Good Human Resource Management: A New Paradigm in Sustainable HRM 14. Impact of Emotional Intelligence on Working Professionals' Wellbeing Part 3 - Sustainable Finance 15. Putting Your Money Where Your Values Are: Investigating Moderating Effect of Green Investment Knowledge in Green Investment Decisions 16. Sustainable Investment Possibilities with Green Energy Stocks: Can Investors earn Extraordinary Profits? 17. Entrepreneurship and its sustainability in India: A Comprehensive Exploratory Data Analysis of Start-ups of last four decades and their sustainable success factors 18. Construction of Carbon Finance System and Promotion of Environmental Finance 19. Impact of Green Finance on Long-Term Sustainable Economic Growth: Evidence from Ghana 20. Performance of the Bank as an Intermediary in the PDS for Ensuring Sustainable Food Security in Tripura (India) - A Critical Analytical Review
