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Full Description
The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA , India, western Europe, UK, Australia, central America and New Zealand. Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.
Contents
Introduction; 1: Concepts; 1: Understanding the Green Entrepreneur; 2: Sustainability Entrepreneurship: Charting a Field in Emergence; 3: The Making of the Ecopreneur; 4: Beyond the Visionary Champion: Testing a Typology of Green Entrepreneurs; 5: A Framework and Typology of Ecopreneurship: Leading Bioneers and Environmental Managers to Ecopreneurship; 6: Little Acorns in Action: Green Entrepreneurship and New Zealand Micro-Enterprises; 7: An Insider's Experiences with Environmental Entrepreneurship; 2: Contexts and Conditions; 8: Ecopreneurship in India: A Review of Key Drivers and Policy Environment; 9: Sustainability in the Start-up Process 1; 10: How Venture Capital Can Help Build Ecopreneurship; 11: Offsetting the Disadvantages of Smallness: Promoting Green Entrepreneurs through Industry Clusters; 12: Ecopreneurship, Corporate Citizenship and Sustainable Decision-making; 13: The Competitive Strategies of Ecopreneurs: Striving for Market Leadership by Promoting Sustainability; 3: Cases; 14: Entrepreneurship and Sustainable Tourism: The Global Gypsies Approach; 15: Promoting Sustainability, Building Networks: A Green Entrepreneur in Mexico; 16: Sustainable Harvest International: Expanding Ecopreneur Expertise; 17: Sustainability Entrepreneurship: Organizational Innovation at NativeEnergy; 18: The Mimosa Project 1
