Full Description
This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.
Bringing together insights from dedicated researchers, successful practitioners and keen observers of Chinese social media, this volume sheds light on various facets of Chinese social media. It explores issues such as social media governance, platformisation, creativity, censorship, media affordance and representation. The chapters also investigate distinctive Chinese social media phenomena and practices, including the 'momo army', the trend of sending text as voice messages, various humorous meme cultures and the unique 'danmaku' (bullet screen comments) feature prevalent on live-streaming and video-on-demand platforms. The industry-related chapters provide valuable insights into the intersection of social media and contemporary art, music, e-music and non-fungible tokens in China.
This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.
Contents
1. Chinese Social Media Updated Part 1: Social Media (Re)Presentations 2. "Openly Sexy" but "Not to be Shared on WeChat Moments": A Multimodal Discourse Analysis of Sexy Self-Presentations on Xiaohongshu 3. The Affective Assemblage: China's Silver Wanghong in Douyin 4. Behind the Pink Dinosaurs: Studying Momo's Behaviour Under Anonymous but Discrete Groups Part 2: Prominent Chinese Social Media Phenomena 5. How Can You Leave a Voice Message: Trans-Media Intersensorial Spectacle in Chinese Social Media 6. Understanding Humour on Chinese Social Media: A Case Study of Wuxue 7. The Symbiosis of UGC and On-Demand Media: A Media Richness Perspective on How Chinese Streaming Platforms Become Social Streaming 8. Watching as Working: An Examination of Audience Labour in Douyu's Game Live Streaming 9. An Exploratory Study of the Emotional Mechanism of WeChat Groups with Interaction Ritual Chain Theory Part 3: Personal Growth, Career Development and Industry Perspectives 10. Informal Language Learning through China's Social Media Platforms 11. Exploring Career Development Strategies of Chinese Musicians on Online Platforms: A Multiple Case Study 12. The Construction of Female Subjectivity on Bilibili: Female Producers of E-musicals 13. Transformations and Insights: Decentralized Communication of Contemporary Art on Chinese Social Media 14. The Challenges of Regulation on NFT Digital Collections in China: A Case Study of RED's R-SPACE
