Full Description
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.
This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.
This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Contents
1. Challenging Conventions, Building Solidarity: The Future(s) of Critical Marketing Part I - The Conceptualisation and Development of Critical Marketing 2. Some Intensities of Terminal Marketing 3. Postcolonialism, Subalternity, and Critical Marketing 4. Can Decolonialism be Critical Marketing? 5. Feminist Perspectives in Marketing: Past, Present, and Future 6. As Queering Marketing: Stirring the Field Again and Forward Through Queer Theory 7. Critical Social Marketing in Troubling Times 8. Critical Macromarketing, Sustainable Marketing, and Globalization Part II - Critical Marketing and Practices 9. Critical Studies of Marketing Work 10. Critical Perspectives on Brand Management 11. Advertising Practice and Critical Marketing - Adapting to Digitisation 12. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric 13. Creating Accessible Markets: Letters to Marketers 14. Religious Critiques of the Market Part III - Critical Marketing and Marketplace Dynamics 15. Re-mapping Power for Critical Marketing and Consumer Research 16. Ideology and Critical Marketing Studies 17. Choice and Choicelessness in Consumer Practice 18. Non-western Cultures and Critical Marketing 19. Managing Racial Stigma in Consumer Culture 20. Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture 21. Marketing in the Anthropocene: The Degrowth Turn Part IV - Critical Marketing and Consumer Society 22. Biopolitical Marketing and the Commodification of Social Contexts 23. Exploitation and Emancipation 24. Marketing and the Production of Consumers' Objective Violence 25. Modern Slavery 26. Zygmunt Bauman Critical Thinker, Critical Theorist of Consumer Culture: On Liquid Modernity, Dark Times and Critical Marketing 27. Informal Markets, Bazaars, and Critical Marketing 28. Critical Marketing in Crisis Part V - Critical Marketing and Digital Disruptions 29. Digital Platforms and Platformization of Consumer Culture 30. Consumer Privacy in the Digital Era 31. Social Media, Big Data, and Critical Marketing 32. Hyper-relevance in Digital Marketing 33. Going Analogue in a Post-Digital Society
