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Full Description
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject, with a global focus.
This new edition focuses on the essential features of tourism management in a concise, accessible and interactive format. It is written in an engaging style that assumes no prior knowledge of tourism and builds up the reader's understanding as they progress through this wide-ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast-growing sector of the world economy.
This seventh edition has been revised and updated to include:
new case studies both throughout the book and online, with all case studies fully updated and new statistical material throughout to illustrate trends and themes;
more diagrams and graphs throughout to aid understanding and application of complex theory;
a greater global focus throughout - a broader geographical spread of case studies derived from developed, developing and emerging countries as tourism destinations;
new coverage of up-to-date trends and developments within the tourism industry, including: regenerative tourism, carbon-neutral tourism, air taxis, accessibility and diversity, the cost of living crisis, the effect of crises such as COVID-19, the rise of online travel agents, innovations in digital tourism, trust and tourism, overtourism, visitor management and anti-slavery measures; and
fully updated online materials, including: PowerPoint slides, online questions, web case studies and weblinks.
This book is essential reading for all tourism students and future managers.
Contents
1. Tourism today: Why is it a global phenomenon embracing all our lives? 2. Tourism: Its origins, growth and future. 3. Demand: Why do people engage in tourism? 4. Transporting the tourist I: Surface transport. 5. Transporting the tourist II: The aviation sector. 6. Accomodation and hospitality services. 7. Tour operating and travel retailing. 8. Visitor attractions and events. 9. The management of tourism. 10. The public sector and tourism. 11. Managing the visitor and their impacts. 12. The future of tourism: Post-tourism?
