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Full Description
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.
This book guides readers through the ins and outs of this process, from soliciting a buyer's meeting, preparing for a formal buyer's meeting, showcasing a collection to buyers, and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer's meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats, and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms, and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, glossaries, discussion questions, activities and exercises, and global industry insights are included throughout.
An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.
Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet, and Order Form.
Contents
Section 1: Before the Buyer Meeting 1. Understanding the Fashion Market 2. Sizing Up Your Brand 3. Commercial Considerations Section 2: The Buyer Meeting 4. Introduction to the Buyer Meeting 5. Preparing for the Buyer Meeting 6. Presenting Your Fashion Collection Section 3: After the Buyer Meeting 7. Capturing Value after the Buyer Meeting 8. Alternative Sales Channels
