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Full Description
The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical and managerial perspectives, the authors challenge preconceived ideas and misconceptions to promote a new dialogue around the potential and development of veganism and luxury.
The book explores both veganism and luxury as individual essential pillars before uniting them to clarify that vegan luxury is a topic that lies at the intersection of two complex debates in their own right which, for a long time, remained distant and ran in parallel. The meeting of these two universes represents an opportunity to explore an evolving social phenomenon that brings together issues of both a moral and economic nature. The book provides a comprehensive analysis of the subject, covering topics such as the market for vegan luxury, sustainability, innovation, and the future trajectory of the industry.
This unique book will appeal to a wide range of readers, from academics and students in luxury and fashion management, marketing, consumer behaviour and business ethics, to professionals in the luxury industry.
Contents
1. An Introduction to Veganism 2. The Luxury Industry 3. Vegan Luxury 4. Raw Materials and Inputs for Vegan Luxury Products 5. Producing Vegan Luxury 6. Strategies and the Market for Vegan Luxury 7. Vegan Luxury and Sustainability 8. Vegan Luxury and Innovation 9. The Future of Vegan Luxury 10. Lessons Learned
