- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness. Divided into two parts, it first examines the role of trust within media channels, addressing topics such as the impact of clickbait, the role of user-generated content, and trust dynamics across generations. The second part focuses on how trusted communication affects economic outcomes, discussing social media's role in economic communication, the influence of financial influencers, and trust-based marketing.
The book features case studies from around the world, including Poland, France, and the United States, providing a broad geographical perspective. It includes topical issues such as the trust dynamics in YouTube communities and greenwashing practices. The contributors' diverse expertise ensures a comprehensive analysis that is accessible to non-specialists, making it a valuable resource for booksellers, librarians, and general readers interested in media and economics. By shedding light on these interactions, the book offers groundbreaking insights into developing more reliable media practices and stronger economic trust foundations.
Contents
PART I Trust in Media. Trust and Distrust in Economy 1. The Role of Trust in Media and the Economy: Future Directions 2. Trust, Sense of Control, and Diffusion of Narratives: From the Fictional World to Reactions to Uncertainty in Reality 3. Trust in the Media as the Main Source of Economic Knowledge Among the Populations of Poland and France 4. Clickbaitism and Trust in Media Outlets 5. A Simulacrum of Trust? The Production of Confessions in the Media 6. Trust Dynamics in Amberverse: A Case Study of Amberlynn Reid's YouTube Channel, the Commentary Community and Audience Engagement 7. Media Communication With Stakeholders on Example of Polish Innovation and Entrepreneurship Centers 8. Between a "Nazi rag" and "our newspaper": A Strategy of Building Readers' Trust in "Gazeta Żydowska" 9. Who do Gemini and ChatGPT Serve? Trust in Economic Power Embedded in the Chatbot Discourse 10. Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology 11. User Generated Content in Building Brand Trust 12. Trust or Distrust? Expectations in Students' Opinions About Academic Teachers in the Context of Socio-economic Background and Media Coverage 13. Trust in Technology Among Representatives of Generation Z - Students 14. Trust in News Media and its Impact on Media Use among Generation Z PART II Impact of Trusted Communication on the Economy 15. Social Media in Trusted Communication and Economy 16. Trusted Sources of Innovation in Small Business: The Case of the COVID-19 Pandemic 17. The Trust-based Marketing Communication, National Brand Equity and Economy - The Case of Poland and Bulgaria 18. Marketing Communication in Building Trust in the Enterprise 19. Reliability of Financial Influencers and Its Effect on Generation Z Investors' Behaviours and Decisions 20. What Financial Measures Among European Food and Beverage Listed Companies Create Trust Among Investors? 21. Economic Uncertainty: A Perspective of Young Consumer22. The Concerns Among Young Consumers on Selected Socio-Environmental Factors 23. Greenwashing - Consumer Trust and Deceptive Corporate Practices 24. Trust in Strangers Based on the Example of the Media Image of Ukrainian War Refugees in Selected Opinion Weeklies in Poland
