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Full Description
This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as crisis management, safety and security, sustainability, theming and storytelling, pricing, and technology, in a wide range of settings from museums to theme parks to UNESCO sites.
With reflective questions throughout to aid both classroom discussions and self-study, as well as discussion questions for in-class debate, this book is an ideal study resource for use in tourism higher and vocational education. Its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Contents
1.Developing tourism routes in urban areas: Darağaç Cultural District, Izmir.
2.Visitor attractions in emerging markets: World's largest film city in India.
3.Johnnie Walker Princes Street, Edinburgh.
4.Bringing the message across: Storytelling for meaningful and transformative leisure experiences.
5.Diversifying attraction offers in winter destinations.
6.Selling SNØ to snowbirds.
7.Using social media as a tool for visitor education: A case study of the U.S. National Parks.
8.Cappadocia: Navigating integrated marketing in a fragmented media landscape.
9.Attracting international visitors: The case of Hopi Hari, Brazil.
10.Promoting heritage railways for alternative markets.
11.Projecting visitor capacity of a naval ship museum.
12.Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency.
13.Nature, visitors and conflict: Finding harmony in the Beehive National Park.
14.Fort Fright: Haunted overlay at Colonial Michilimackinac.
15.Crawling through the sewers: Narrative immersion during Halloween.
16.A look at hybrid virtual reality and roller coaster experiences.
17.Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary.
18."Telling a fresh story": A business event at the Addo Elephant National Park.
19.Where will the people go?.
20.Small stature, big appeal: The ethical dilemma of little people theme parks.
21.Magic and resilience in an enchanted forest.
