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Full Description
This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.
Contributions from leading researchers explore both the environmental and economic dimensions of sustainability as well as social sustainability and the co-creation of services with residents and societies in a variety of contexts and regions. The book provides multidisciplinary insights from marketing, management, economics, geography, strategy, and social anthropology, adopting a system approach of sustainability. This approach is reflected upon in the new geological epoch of the Anthropocene, providing insights on research initiatives associated with the responsible planning and management of services and experiences that promote sustainable behaviour.
Services, Experiences, and Sustainability will inspire and encourage its readers to make a difference for the people, planet, and profit. The book will appeal to graduate students and researchers in the fields of service management, service marketing, innovation in services, tourism and event experiences, and sustainable management. The book will also prove helpful for policymakers, industry practitioners, government agencies (local, regional, national, and international), NGOs and volunteers.
Contents
Introduction: Framing Services, Experiences, and Sustainability Part I Conceptualising Experiences and Sustainability in Services 1. Translating Sustainability: Toward a More Reflective and Normative Understanding 2. Implications of Climate Change for Tourism Experiences in Nature Part II Innovative Approaches for Experiences and Sustainability in Services 3. Multisensory Marketing of Sustainable Service Experiences 4. Curiosity as a Tool in Promoting Sustainable Development Through Innovative Behaviour 5. Conceptualising Sustainable Tourism: The Interplay of Digital Technologies and Emotional Dynamics 6. Engaging Hearts and Hands: Exploring Parental Volunteering at a Musical Theatre School 7. User-Generated Content from Instagram and Sustainable Destination Image 8. Sustainable Film Festivals: Exploring Motivational Factors and Experiential Elements Related to Satisfaction and Loyalty Part III Managing and Facilitating Experiences and Sustainability in Services 9. Introducing a Holistic Four-Stage Model of Sustainable Festival Management 10. Theming and Sustainability in Experiences 11. The Interplay Between Brand Relationship Quality (BRQ) and Sustainability Dimensions in the Context of Sport Events 12. Children's Perspectives on Belonging from Experiencing a Jazz Event 13. Strengthening Sustainability Through Focus on Visitor Engagement in Museums: The Case of Children's Experiences at the Geolab Part IV Experiences and Sustainability in Services in Future Perspectives 14. Transformative Experiences Beyond Visitor Immersion: Toward Experience Design with Positive Long-Term Visitor and Local Community Impacts 15. From Overtourism to Regeneration - A Co-Creative Approach to Rejuvenating Destinations 16. Our Home, Your Destination: Regenerative Tourism as a Bridge Between Hosts, Livelihoods, Nature, Culture and Visitors - A Case Study from the Llŷn Peninsula in Wales 17. Conclusion and What is Next?
