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Full Description
This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers', practitioners', and scholars' understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.
Key Features
Analyses consumer psychology behind food choice and marketing strategy
Covers food labelling regulations and compliance and nutritional requirements extensively
Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices
Contents
Acknowledgment. Authors. Foreword. Chapter 1 Food Marketing, Labelling, and Technology: An Overview. Chapter 2 Evolution of Food Marketing. Chapter 3 Consumer Behaviour and Decision-Making in Food Choices. Chapter 4 Food Product Development and Innovation. Chapter 5 Branding and Positioning Strategies in Food Marketing. Chapter 6 Distribution Channels and Logistics in Food Marketing. Chapter 7 Food Advertising and Promotion. Chapter 8 Packaging Design and Its Impact on Consumer Perception. Chapter 9 Pricing Strategies in the Food Industry. Chapter 10 Food Labelling Regulations and Compliance. Chapter 11 Nutritional Labelling Requirements and Health Claims. Chapter 12 Sustainable Practices in Food Marketing. Chapter 13 Technology in Food Production and Processing. Chapter 14 Ethical and Social Issues in the Food Industry. Index.
