Full Description
This comprehensive guide is for anyone who wants to design with purpose, empathy, and impact. Rather than rushing to solutions, it champions the art of framing and refining a problem, revealing how powerful design begins with asking smarter questions. It takes readers on a journey from uncovering user needs to creating and validating meaningful solutions.
This is more than a book on design; it is a roadmap for creating solutions that matter. Built around the new GRIP framework (Gather, Refine, Ideate, Produce), the book emphasizes designing with people, not just for them. It introduces themes including design for all, empathy, creativity and ideation, sustainability, and ethics while offering hands-on tools such as storytelling, persona building, advanced prototyping techniques, including AR/VR testing. From shaping lovable products to aligning designs with market needs, the book combines the artistry of empathy with the rigor of engineering.
The book is ideal for professionals and students of design, engineering, and innovation as well as educators, entrepreneurs, and early-career practitioners. It covers many different methods and is intended to spark a mindset shift so that readers will be equipped to build better products to shape experiences that are accessible and delightful to use.
Contents
Preface
About the Authors
Chapter 1 The Wild Terrain of Design
Chapter 2 Exploring Human Limits and Capabilities
Chapter 3 Design for Diverse Populations
Chapter 4 Fostering Empathy in Design: Methods, Data and Principles
Chapter 5 Defining the Problem: Sharpening the Focus Through Framing
Chapter 6 Ideation and Invention
Chapter 7 Prototyping
Chapter 8 Prototype Selection and Testing
Chapter 9 Design for X and Product Architecture
Chapter 10 From Design to Specification: Strategies for People- Centric Implementation
Chapter 11 Design Verification and Validation
Chapter 12 Entrepreneurship and Intrapreneurship
