Full Description
Advancing the conversation on cultural intermediation by adding the much overlooked reality of racism, this edited collection offers a much needed critical and contemporary focus on the ever changing landscape of race in the marketplace.
Arbiters of Race: Cultural Intermediaries, Racism, and Consumer Industries addresses the pressing need, in the third decade of the 21st century, to push social theory to incorporate race and racism in our understanding of cultural intermediation - to recognize that cultural intermediaries play a crucial role in framing goods, services, ideas, and behaviors as legitimate and worthy, instilling goods with meanings by engaging in specific cultural narratives that have a fundamentally racial character of consumer industries. Having changed dramatically since the 1980s and 1990s, cultural and creative markets have become unrecognizable such that cultural intermediaries today manipulate social and cultural tastes as actors in the consumer market to construct value and meaning for products, practices, and consumers - particularly in the cultural and creative industries.
The essays in this collection acknowledge the very real risk of reproducing the very racist structures these markets and industries were founded on, and goes beyond past work on cultural intermediaries to challenge the exclusionary racial structures within which cultural markets historically and currently operate.
Contents
Introduction: Arbiters of Race? Instilling Race into Our Understandings of Cultural Intermediaries, Erik T. Withers and David L. Brunsma; Section One: Arbitering Race in the Media; 1. Organizations as Cultural Intermediaries? A Case-Study of a Conservative Think Tank, Annie Jones and J. Scott Carter; 2. Cultural Intermediaries Promoting Critical Racial Consciousness: The Potential Public Pedagogy of Podcasts, Jan Meij; Section Two: Arbitering Race in Creative Industries; 3. Behind the Scenes: The Institutional Uses of "Diversity" in the Production of MoMA's Film Curatorship, Tania Aparicio; 4. Curating Music Festivals: The Racialized Entanglements on the Curation of Music Festivals, Jo Haynes; Section Three: Arbitering Race in Bodies; 5. "The Darkest Shade": Mediating the Politics of Skin Tone, Jordan Foster; 6. Cosmetic Surgeons as Arbiters of a Beautiful Nose: The Nariz Negroide in Brazil, Carole Myers; Section Four: Arbitering Race in Consumer Goods and Services; 7. Becoming Tastemakers: The Affective Labor of Latinx Millennials in the Specialty Coffee Industry, Karina Santellano; 8. Justice, Diversity, Equity, and INclusion Deja Vu: Cultural INtermediaries in the Fashion Apparel Retail Industry, Sherita M. Cuffee and Shelly Brown-Jeffy; 9. Racial Capitalism on the Retail Sales Floor: Examining Cultural Arbiters as Organizationally Embedded Actors and Informal Practices that Perpetuate the Racial Ordering of Consumers, Cassi Pittman Claytor; Section Five: Arbitering Race in Racialized Space; 10. "You Almost Can't Describe It": A Case Study of the National Urban League Conference for Black Space, Social Movement Communities, and Cultural Intermediaries, Candace C. Robinson; 11. Commercial Gentrification and Local Businesses as Cultural Intermediaries in the Racialization of Space, Steven Tuttle
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