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Full Description
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. The book has been fully updated with new content throughout, including the impact of the COVID-19 pandemic, the rise of remote working and virtual selling, advances in sales technology and tools, such as the use of AI and automation, value-based sales, and social selling.
Pedagogical features include:
Mini-cases to engage students and reinforce learning objectives
Ethical Dilemma and Global Connection boxes that simulate real-world challenges
New Cultural Sales Challenges that engage, inform, and develop students' cultural intelligence in sales scenarios
New Application Exercises at the conclusion of each chapter with specific applications for 'in the classroom' and 'in the field'.
Role Play exercises that enable students to learn by doing
Discussion Questions to drive classroom discussion and help students connect important concepts
This 7th edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels.
Supplementary resources include an instructor's manual and PowerPoint slides.
Contents
Part 1: What is Contemporary Selling? 1. Introduction to Contemporary Selling 2. Understanding Sellers and Buyers 3. Value Creation in Buyer-Seller Relationships 4. Ethical and legal Issues in Contemporary Selling 5. CRM, Sales Technologies, and Sales Analytics Part 2: Elements of the Contemporary Selling Process 6. Prospecting and Sales Call Planning 7. Communicating the Sales Message 8. Negotiating for Win-Win Solutions 9. Closing the Sale and Follow-Up 10. Salesperson Self-Management Part 3: Managing the Contemporary Selling Process 11. Salesperson Performance: Behavior, Motivation, and Role Perceptions 12. Recruiting, Selecting, and Training Salespeople 13. Compensating and Evaluating Salespeople 14. Global Perspectives on Contemporary Selling
